Common Management Admission Test (CMAT) Practice Exam

What can attendees typically do at B2C exhibitions?

1. Participate only in seminars

2. Engage in product demonstrations only

3. Make direct purchases and place orders

4. Only collect brochures

The correct answer is: Make direct purchases and place orders

At B2C (Business to Consumer) exhibitions, attendees have the opportunity to make direct purchases and place orders, which is a key feature of these events. Unlike B2B (Business to Business) exhibitions that focus more on networking and partnerships among businesses, B2C exhibitions cater directly to consumers, allowing them to interact with products and services firsthand. Visitors can engage with the vendors, see the products live, and often take advantage of special offers or promotions available only at the event, making immediate purchases feasible. This direct transaction aspect enhances the shopping experience and provides consumers with the chance to engage with brands on a personal level. While attendees may also participate in seminars, engage in product demonstrations, and collect brochures, these activities do not encompass the primary and most significant benefit of B2C exhibitions, which is the ability to make purchases directly on-site. Thus, being able to make direct purchases and place orders is what sets these exhibitions apart and highlights their practical value for attendees.