Common Management Admission Test (CMAT) Practice Exam

Which of the following services is typically provided by an Official Services Contractor (OSC)?

1. Storage of exhibition materials

2. Measurement and marketing services

3. Exhibitor staffing

4. Direct sales at the event

The correct answer is: Measurement and marketing services

An Official Services Contractor (OSC) typically provides various essential services to ensure the smooth operation of events such as trade shows and exhibitions. Among these services, measurement and marketing services hold significance. These services encompass tasks such as collecting data on visitor attendance, analyzing trends, and facilitating marketing efforts to maximize the event's effectiveness. The OSC plays a crucial role in helping organizers and exhibitors understand their audience and market their offerings effectively. In contrast, storage of exhibition materials is mostly a logistical service offered by other specialized vendors rather than the OSC. Exhibitor staffing usually involves hiring temporary personnel and is a specialized function that may be handled by different staffing agencies. Lastly, direct sales at the event are typically managed by exhibitors themselves, rather than an OSC, whose primary role does not include selling products at the event directly. This delineation clarifies why measurement and marketing services are typically associated with an OSC's responsibilities.